Live Actor Blog

It is especially important to have a corporate video in today’s electronic world. What used to be assembled in intricate slide shows and expensive films can now be created quickly and for lower costs than ever before. With the increase in people searching online for products, your website can be a store for your company and an online website video, or a live video spokesperson are sales representatives for your company. For the dollar amount invested in making your videos, the return is worth the investment. Once created, the video and stock footage can be used for years, making it an excellent investment for any company. Online presentations can be watched at leisure, at work, and even saved and emailed to others. As with any sales tool, the corporate video is a door opener, and the first step towards obtaining a new or repeat sale. In addition to attracting added sales, the personal touch through a live spokesperson can save companies significant costs.  Here are five ways website video from Live Actor can save you money:

1. Replace printed newsletters and corporate bulletins with video communications – Videos and live spokespeople can be more engaging to the viewers than static text.  They allow for better message delivery so that important information comes across loud and clear.  In addition to saving on postage, paper and the environment, corporate video and live spokespeople can be more impactful and personal.  Think how much more effective a video spokesperson from the president of the company would be than a written letter from the president.

2. “No travel” video training seminars and product demonstration – Business travel can be expensive and time consuming.  There are times when training can be done online, saving hotel and airline costs, and giving employees the opportunity to watch the modules at their own schedule.

3. “No travel, no hassle” virtual trade shows – Skyrocketing costs associated with presenting at trade shows have made it difficult for small businesses to attend large, more prestigious shows in many industries.  With new video and live video spokesperson technology, attendees can view your virtual booth online at their convenience and forward the link to colleagues.  A video spokesperson assures your corporate image is portrayed consistently and professionally, while your own “virtual trade show” gives you total control over the content and message you deliver.

4. Video FAQ’s and product demonstrations – Customer service is important in any industry.  Resources are used to respond to customer questions, issues and complaints.  The strategic use of video and live spokespeople can help to decrease these costs.  Customers can learn how to assemble a product through video instruction, or they can consult a video to answer their frequently asked questions, for better retention and understanding.  Companies can reduce their customer service calls significantly by looking for ways to provide information effectively online, saving salaries, benefits and taxes.

5. Pay per view video – In addition to using video and live video spokesperson technology to save money, companies can also generate revenue by creating and selling interesting video content for entertainment or educational purposes.

Originally posted 2009-08-07 09:53:14.